TV Producers
In the past, producers and television stations faced some important questions concerning
the internet: "To what extent can we offer our content on the web?" "Does this help
boost the product?" "Or does it cannibalize it?" "And if we wait?" Today these are
obsolete concepts, as viewers (and internet users) have answered these questions
by flooding the web with content.
Extending the TV Show brand
We understand the importance of the community as part of the television program
communication strategy. To achieve this, the web site adopts the program's aesthetics
and dynamics. The visuals of the website, as well as all the communication style
is translated perfectly, so users can automatically relate with the social network.
Users can feel as if they are a part of the show.
The entire community's esthetic will be a true reproduction of the original program.
It will incorporate the design, artistic values and logic.
The community achieves the perfect balance of original program esthetics and merchandizing
while maintaining its own identity.
Participation of the Cast
One of the main attractions of any TV show community is interacting with the cast
and relating to the characters.
Cast participation is a big decision for project development, but it is what gives
the community a distinctive attractiveness and the possibility for a unique product
to be created on the web.
The active participation of the cast enables the Community to position itself in
an unique environment: exclusive and unpublished content and a huge level of integration
with the show cast.
To implement this new concept, a camera is given to each cast members. They can
record all that they think can be interesting and share it with the Community. These
moments captured on video can be related to the show or their personal lives, interests
and environment.
Contests
Contests are an effective way to stimulate the participation of users in a Community.
Each Community constantly has a different challenges that rewards the user's participation.
Prizes such as autographed photographs of cast members may be awarded for uploading
the most videos or for writing the most articles, etc. Constantly rewarding user
participation keeps the Community active and user interest alive.
Special Banner recordings
The production of special banners for the web site is one of the most rewarding
activities organized by the communities Team. In these banners, cast members can
improvise and joke with one another to produce entertaining content for users. The
amount of originality will attract and engage more users.