TV Productions
In the past, producers and television stations faced some important questions concerning the
internet: "To what extent can we offer our content on the web?" "Does this help boost the
product?" "Or does it cannibalize it?" "And if we wait?" Today these are obsolete concepts,
as viewers (and internet users) have answered these questions by flooding the web
with content.
Extending the TV Show brand
We understand the importance of the community as part of the television program communication strategy. To achieve this, the web site adopts the program's aesthetics and dynamics. The visuals of the website, as well as all the communication style is translated perfectly, so users can automatically relate with the social network. Users can feel as if they are a part of the show.
The entire community's esthetic will be a true reproduction of the original program. It will incorporate the design, artistic values and logic.
The community achieves the perfect balance of original program esthetics and merchandizing while maintaining its own identity.
Participation of the Cast
One of the main attractions of any TV show community is interacting with the cast and relating to the characters.
Cast participation is a big decision for project development, but it is what gives the community a distinctive attractiveness and the possibility for a unique product to be created on the web.
The active participation of the cast enables the Community to position itself in an unique environment: exclusive and unpublished content and a huge level of integration with the show cast.
To implement this new concept, a camera is given to each cast members. They can record all that they think can be interesting and share it with the Community. These moments captured on video can be related to the show or their personal lives, interests and environment.
Contests
Contests are an effective way to stimulate the participation of users in a Community. Each Community constantly has a different challenges that rewards the user's participation. Prizes such as autographed photographs of cast members may be awarded for uploading the most videos or for writing the most articles, etc. Constantly rewarding user participation keeps the Community active and user interest alive.
Special Banner recordings
The production of special banners for the web site is one of the most rewarding activities organized by the communities Team. In these banners, cast members can improvise and joke with one another to produce entertaining content for users. The amount of originality will attract and engage more users.