Official Patito Feo Community

Some time ago, producers and television channels faced some important questions concerning the internet: “To what extent can we offer our content on the web?” “Does this help boost the product?” “Or does it cannibalize it?” “And if we wait…?” Today this is an obsolete concept, as viewers (and at the same time internet users) have answered these questions by flooding the web with content from successful programs

In Patito Feo’s specific case, the videos uploaded on Youtube had millions of views, while fan groups emerged spontaneously on Facebook and Myspace, uploading thousands of photos on Flickr and creating an infinite amount of Fotologs.

This not only allowed us to confirm that the followers of Patito Feo were scattered across the web but that the monetization of this audience and their content was being done by others.

All this pushed our conviction towards the opportunity of generating the official Patito Feo Community with the objective of gathering once again all of the audience on the same website and achieving constant online activity that generates feedback to the original content, thus creating at the same time a business platform model.

The official Patito Feo Community was created without using any of the show’s original content, and was based on the pillars of communication, the participation of the cast and 2.0 technologies.

The experience for all those that participated in this project was amazing, and that is why we have created this space, so that YOU can experience it with us.